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We agree with accurate fitness begins with clean, pure water.
That’s why we’re passionate about handing over best-in-class water purifiers at any place humans drink water. We’re dedicated to caring for our surroundings via decreasing single-use plastic bottles.

We are the compassionate water warriors of AquaTru.

Nice to meet you. We agree with absolutely everyone has the proper to pure water, and that a healthy, thriving existence relies upon on it. Behind AquaTru is a caring crew of truth-tellers who shine mild on the water disaster we all face – from the risky contaminated faucet water flowing into our properties to the plastic-leached bottled water harming our fitness and the planet.

We’re relentless innovators and trouble solvers who count on science and third-party checking out to create the fine feasible smooth water solutions. Guided with the aid of our values, we started out out through inventing the world’s first countertop reverse osmosis system, and making it low cost and on hand for anybody to easily buy in-store and online.

Every day since, we’ve persisted to set the gold wellknown for water purification technology, whilst inserting humans earlier than profit. From increasing our product line to deliver clean, wholesome water to each and every kind of domestic to increasing smooth water get entry to to these who want it most, we stay dedicated to our community. As section of the Ideal Living household of socially and environmentally accountable brands, AquaTru shares the mission to make sure that all of us has get admission to to a strong basis for wellness. Because if you ask us, residing your first-rate lifestyles starts offevolved proper there.

Meet Our Team

Ideal Living is the fitness and wellbeing guardian employer of AquaTru.
We improve socially and environmentally accountable manufacturers with the shared mission to make certain that all and sundry has get right of entry to to a stable basis for wellness. Since 1999, Ideal Living has been democratizing pleasant well being by means of sharing superior, science-backed merchandise with our customers. From easy air and pure water, Ideal Living is right here to assist your enterprise stay an optimized life. Who is Ideal Living? We are truth-telling, compassionate innovators who area science and accessibility above all else. Though our crew participants come from around the world, we have one foremost element in common: we care. Our shared values information us in growing validated options that depart a superb have an effect on on human beings and the planet. With power and intention, we roll up our sleeves every day to discover the first-class viable methods to assist you and your enterprise thrive.

FAQ
Which kinds of contaminants do AquaTru purifiers remove?

AquaTru Countertop and Under Sink purifiers are licensed to NSF requirements to cast off eighty three contaminants, consisting of arsenic, lead, PFAS (PFOA and PFOS), chlorine, fluoride, nitrates, nitrites, glyphosate, and many more.

View our obvious take a look at results:
Classic countertop fashions HERE.
Under sink fashions HERE
AquaTru Carafe water purifiers HERE

Do AquaTru purifiers require electricity?

Our AquaTru countertop purifiers function off a 120-volt AC wall plug, whilst our AquaTru Under Sink purifiers do no longer require any electricity.

Do AquaTru Countertop purifiers require a connection to plumbing?

No, our AquaTru Countertop purifiers don’t require any connection to plumbing or a water line. Simply plug the 120-volt AC wall plug in, twist in your filters, fill up your faucet water tank and get purifying!

Do AquaTru Under Sink purifiers require installation?

Unlike our countertop purifiers, AquaTru Under Sink does require installation. Depending on your abilities and experience, we do advise hiring a expert to installation your reverse osmosis system. Installation requires drilling into your pipes underneath the sink, which is now not encouraged for men and women unfamiliar with plumbing. Please examine thru the owner’s guide cautiously earlier than trying to installation the system. If you have any questions or want assistance, please contact our technical help team, who can guide you via the set up process.

What is AquaTru’s patented Ultra Reverse Osmosis Purification?

Traditional reverse osmosis filtration works by means of connecting to plumbing underneath the sink, which may additionally be brilliant for homeowners, however leaves out all and sundry who may additionally hire or no longer favor the trouble of installation. AquaTru’s innovative Ultra Reverse Osmosis Technology works except plumbing and is used in all our countertop purifiers so all and sundry who wishes the gold general in water filtration can have it in their houses or take it with them when they move. It works by using recirculating the water and concentrating contaminants in the faucet water tank, which potential extra water filtered and much less water wasted.

What is waste water?

Reverse osmosis science makes use of excessive stress to pressure water via an extraordinarily satisfactory semipermeable membrane, filtering out risky inorganic chemicals, together with lead, chromium 6, arsenic, uranium, nitrates and a lot of different contaminants.

During this process, the contaminants that do now not omit thru the membrane are flushed away. You might also be acquainted with how wasteful everyday under-the-sink reverse osmosis structures are, sending somewhere from 3-5 gallons of waste water straight down the drain for each 1 gallon of pure water produced — that’s almost 80% inefficiency!

AquaTru’s technological know-how recirculates a sure quantity of waste water lower back via the device a couple of times, boasting 80% efficiency. For each and every 1 gallon of faucet water, 3/4 of a gallon of purified water is produced. This system flushes the filters to optimize overall performance and leaves focused contaminants in the faucet water tank so you can effortlessly discard it. The small quantity of waste water need to be discarded after every full tank is filtered. If you do now not empty the waste water every time and as an alternative “top-off” the water in the faucet tank every time, you will motive intense scale construct up that will harm your AquaTru.

How does AquaTru examine to different filters or purifiers?

When evaluating AquaTru to different filters or purifiers, it’s indispensable to examine them apples to apples by using searching at what NSF requirements a product is licensed to meet. Beware of merchandise and agencies that solely count on inside or organization trying out to make contaminant elimination claims. Only 4 labs in the United States can check and certify to these standards: NSF, IAPMO, WQA and UL. When you get examined and licensed with one of these labs, they take a look at the filter to the quit of existence to make sure that it performs just as nicely on the final gallon of water filtered as the first gallon filtered. AquaTru countertop purifiers additionally have a filter lifestyles indicator that will calculate how many gallons have been produced and will alert you when it’s time to change the filters, making certain that AquaTru will constantly supply smooth and pure water.

All AquaTru purifiers use a Four-Stage Reverse Osmosis purification process, and our traditional countertop and underneath sink fashions have been independently examined and licensed by using IAPMO to meet NSF requirements 41, 53, 58, 401 and P473 for water filters, which consists of contaminants. All examined and licensed filters will have a records sheet. And you’ll be capable to go to the trying out lab internet site to see the certification, in our case, at this link: https://pld.iapmo.org/ AquaTru is listed on the IAPMO internet site beneath AquaTru LLC. Select “listee name” and search for AquaTru LLC.

We additionally furnish our overall performance information sheets for our purifiers on our website. View our obvious take a look at outcomes for our countertop fashions HERE. and for our beneath sink fashions HERE.

Our new AquaTru Carafe has additionally been independently examined by using IAPMO to NSF requirements for elimination of the equal contaminants as our different purifiers. Seventy-eight contaminants have already handed trying out and 5 contaminants are nevertheless present process testing. While this third-party trying out has been conducted, IAPMO certification is nevertheless pending on this model. View our obvious check consequences HERE.

How many plastic water bottles does AquaTru save?

Just one set of filters in our AquaTru countertop purifiers replaces the equal of 4,500 single-use plastic water bottles.

Does AquaTru donate to areas affected with the aid of water crises?

We trust an optimized existence starts offevolved with get admission to to smooth water, so we’re on a mission to uplift households and communities via get entry to to clean, healthy, pure ingesting water. Every time you purchase an AquaTru product, we donate a component of our proceeds to supply AquaTru purifiers and filters to communities most in want of get right of entry to to easy water throughout the United States. We’ve donated to communities most impacted with the aid of water crises like these affected through lead in Flint, Michigan and arsenic in Thermal, California. Sign up for our e-newsletter to remain up to date on our ultra-modern information and stories.

Can AquaTru filter challenging water?

AquaTru is meant for water with hardness under 10 gpg (grain per gallon). If the hardness is higher, lime scale will construct up on the membrane internal the Reverse Osmosis Filter. Scale construct up will plug the RO Filter and expand filtering time requiring greater prevalent descaling preservation and RO filter replacement. We do no longer advocate that AquaTru is used with water in extra of 10 gpg hardness, except the water is softened prior to filtering in AquaTru, or until you commonly entire descaling maintenance.