About Us
We are Hero, and we are a crew of bread-heads who trust that all and sundry must have the freedom to devour and experience meals we love most barring poor fitness consequences.
We’ve remade carby, empty-calorie merchandise into fluffy, scrumptious variations that consist of 0g internet carbs, 0g sugar and fewer calories, with introduced advantages of protein and fiber
It Started with a Muffin
Born with extreme meals allergic reactions related to pollen, Cole Glass had a weight loss plan of simply carbs, protein, and fats – no vegetables, fruits, or nuts.
In 2017, to offset the inevitable fitness issues he would face from ingesting a limited, unhealthy choice of foods, Cole reduce out the carbs from his lifestyles and searched for low-carb picks to flour-based foods. But the whole lot he discovered contained some thing he was once allergic to. There had to be a higher way…
Since desserts have been a section of his weight loss plan that he enjoyed, Cole determined to strengthen his personal higher version. So, he baked 100+ truffles each single day to attempt and trade up the recipe.
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For two years, he switched ingredients, microgram by using microgram, making an attempt each viable aggregate of proteins, fibers, and baking ingredients. Then, one day, he in the end perfected a batch of truffles that tasted simply like the original.
The solely distinction used to be that his had zero internet carbs, no sugar, and much less than half of the calories.
About Hero Bread Low Net Carb Baked Goods.
Real Bread.
Without All the Net Carbs.
Really.
Our merchandise look, taste, smell, and experience simply like the “real” flour-based meals you’re used to due to the fact they are additionally totally actual – made the genuine identical regular way the usage of 4 key ingredient components, and none of the “bad stuff”
Simple, Clean Ingredients
PROTEIN
Powered by way of Plants
Combinations of proteins from common plant life like wheat and fava beans turbo-charge our products.
FIBER
Great for Your Gut
Prebiotic fibers from flax, jerusalem artichoke, and resistant starch from wheat, supply your microbiome what it wishes whilst doing away with internet carbs.
SWEETNESS
0g Sugar
We use clean-label sugar and sweetness picks like allulose and monk fruit extract to fulfill your candy teeth besides the internet carbs.
BAKING INGREDIENTS
Same as Usual
We mix the elements above with water, leavening sellers (yeast or baking powder), fat (from plants), and salt
Made the Same Way
Our merchandise are made the actual equal common way as flour-based meals have been organized for millennia. Mix it, proof it, bake it, and experience free to devour it except hesitation or guilt. It’s that simple.
Our Mission
The invention of agriculture, and the ensuing cultivation of grain and improvement of flour-based foods, was once the catalyst that enabled humanity to evolve from hunter-gatherer agencies to the highly-advanced, globe-spanning civilization we are today.
For millennia, flour-based meals have been our most necessary staple as a species – and we have advanced to crave these meals the most – however in latest records they’ve emerge as the worst for our health.
We exist to flip that tide of records – to make the equal tasty meals we love most be some of the pleasant meals for our health, and to return flour-based ingredients to their rightful area as the staple of our endured evolution and prosperity.
Our History
21000-9500 BCE
Agriculture is Invented
By round 9500 BC, the Neolithic founder vegetation have been cultivated in the Levant, though The earliest proof of small-scale cultivation of safe to eat grasses is from round 21,000 BC with the Ohalo II human beings on the shores of the Sea of Galilee.
12500-8000 BCE
Bread is Invented
Some of the earliest bread was once made in or round 8000 BC in Egypt, with the being used as used to be the first regarded grinding tool. Charred crumbs of a flatbread made by way of Natufian hunter-gatherers between 14,600 and 11,600 years in the past have additionally been discovered in Jordan.
1500 BCE
Our Logo’s Origin – Demeter
Our Hero brand is a image of a sheaf of wheat consultant of, and attributed to, Demeter – the Greek goddess of agriculture, grain, bread, the harvest, fertility, life, and death. She was once one of the most effective and essential gods in Greek mythology due to the fact of the significance of grain and bread to the Greek empire.
1912-1928
Bread Becomes Industrialized
Bread-baking was once industrialised at the begin of the twentieth century. Otto Frederick Rohwedder the first prototype bread-slicing laptop in 1912, and a realistic desktop that each sliced and wrapped bread in 1928.
1977-1992
The Food Pyramid
In 1977, Mark Hegsted, a diet professor at Harvard, led a crew of scientists which issued the very first set of US Dietary Guidelines urging Americans to make bigger their carbohydrate consumption to fifty five to 60 percentage of their whole each day calories. These first recommendations have been changed by using even worse guidelines — the Food Guide Pyramid in 1992. At the base of the pyramid had been carbohydrates, especially subtle carbohydrates like breads, pasta, rice, and cereals, of which we have been advised to devour 6 to eleven servings a day.
1970s-2022
More Carbs = Health Epidemic
From the Nineteen Seventies to the current day, the share of the American populace struggling from weight problems and/or diabetes has skyrocketed. Over 40% of Americans are presently diabetic and/or overweight (vs <10% in the 1970s). There is a clear correlation between the shift in the American food regimen towards greater subtle carbs and these epidemics.
2019-NOW
Hero is Born
In 2019, our Founder & CEO – Cole Glass – created Hero to furnish humanity with the addictingly craveable, delicious, “carby” meals they love most, however except the internet carbs, sugar, and an awful lot of the energy that have contributed extensively to the fitness epidemics we face.
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